LMA Southwest Newsletter

There has been a lot of change in LMA over the past couple of years, and as a result, the Southwest Region’s local groups are thriving. We made great strides in 2017, but frankly, it wasn’t easy and we continue to focus on evolving and improving. Thank you so much to the many people across our organization who are responsible for helping set our region’s strong foundation. They brought their A- game and we benefit from their hard work and dedication to all things LMA.

As we jump into 2018, the LMASW Region Board is committed to providing and promoting the kind of member engagement you want from us: networking opportunities, local group programming, professional development and activity at the LMA Annual Conference. We are hard at work creating opportunities for LMASW members to meet and mingle, in-person, at the LMA Annual Conference and at the LMASW Region Conference October 3 – 5 in Phoenix, Arizona. Further, we are focused on empowering our local groups (New Orleans/Baton Rouge, Houston, Dallas, Austin, San Antonio, Phoenix and Denver) to improve member engagement, create leadership opportunities and be well positioned in their succession planning. Finally, we’re working to make sure all of our members know about the tools and educational resources your membership provides to you.

This upcoming year promises to be a year full of opportunity and progress. I want to thank you all for your many contributions and leadership to our profession. I look forward to seeing many of you in New Orleans this spring and in Phoenix this fall. As the year continues, please don’t hesitate to reach out with questions or to share your thoughts and ideas.

Jessica Jaramillo
2018 LMA Southwest President

Kim Perret

Chief Marketing Officer, Jones Walker LLP

2018 LMA Southwest Board Member at-Large – Membership

Kim Perret has been involved in LMA for more than 20 years. She was first elected to two successive terms as president of the LMA Capital Chapter in 2003. In 2006, she became president of the national LMA. Her term coincided with the association’s 20th anniversary. She continued her participation in LMA leadership by serving on the LMA Nomination Committee for several years following her term as president. Pointing forward as well as back, in 2006 Kim oversaw the issuance of the LMA’s first position paper, which dealt with the ABA Model Rules and positioned the group as a thought leader in the wider legal community. In 2013, Kim was nominated and inducted into the Legal Marketing Association’s Hall of Fame and is also a member of the Capital Chapter Hall of Fame. Kim continues her leadership on issues of import to the greater legal industry, and today she co-chairs LMA's Advocacy Working Group on Ethics and Advertising (an outgrowth of LMA’s earlier task force covering the ABA Commission on Ethics 20/20). Additionally, Kim is a Director on the inaugural LMA Southwest Chapter Board.

“Reputation Management in the Court of Public Opinion"

New Orleans – January 10, 2018

John Deveney of Deveney Communications presented "Reputation Management in the Court of Public Opinion," an engaging and interactive discussion on planning for and actively managing crises. Specifically, John covered how to shape media coverage of a crisis, managing a crisis on digital and traditional media channels, segmenting spokespeople based on their strengths and focus, and establishing consistent messaging.

"PR Crisis Planning & Management"

Phoenix – January 17, 2018

David Weisman presented to the Phoenix Local Group on possible public relations crisis scenarios, how to manage them when they happen, and help rebuild the brand if a crisis strikes.

"Artificial Intelligence: What It Means for the Legal Space and Your Role in Legal Marketing"

Denver – January 18, 2018

"Austin Social"

Austin – January 25, 2018

The LMA Austin Local Group held a happy hour at the South Congress Hotel.

"Dallas Business Journal's Tips & Tricks for Success in North Texas"

Dallas – January 25, 2018

The Dallas LMA Local group held a Dallas Business Journal Best Tips and Practices program where our members and nonmembers were able to meet the various teams of the Business Journal learn how to leverage their firm’s position in North Texas.

"The 'New' New Orleans With Grady Fitzpatrick"

New Orleans – February 6, 2018

"Nominations: What Judges Want to See Most (and What They Hope Never to See Again!)"

Denver – February 13, 2018

"The Art, Science & Grit of High Performance"

Houston – February 15, 2018

Darryl Cross presented a great presentation that got at the core of why top performers are top achievers. They net/net? They practice, evaluate, make adjustments and continue to practice. Key takeaways included: examples on how legal business development teams could utilize wargames and simulations to learn under duress, real-life examples of intensity planning, and a candid conversation on how to knock down resistance barriers from lawyers.

"Winning RFPs"

Dallas – February 21, 2018

Peter Darling presented on how to give that winning RFP to the Dallas Local Group.

"Everything Old Is New Again"

Austin – February 22, 2018

Attendees learned how narrowing down what you communicate in printed pitches can actually increase what the client prospect remembers. Highlights included reviewing samples from outside legal and discussing what legal buyers often find lacking in pitch meetings.

In This Issue

Message From Your 2018 LMASW President

Member Spotlight

Recent Programs

“Reputation Management in the Court of Public Opinion"

Upcoming Programs & Socials