Phoenix - February 23, 2017 Practice Group & Industry Group Planning This program, presented by Marci Krufka Taylor, a strategy consultant for law firms, was centered on developing marketing and business development plans for both practice groups and industry teams for 2017. Best practices for planning were presented along with practical tools and tips, including:
Conducting research and gathering information in preparation for planning;
Soliciting input for buy-in without over complicating the process;
Budgeting considerations;
What your plan should include (and what it should not!);
Communicating your plan within and outside the group; and
Ensuring effective implementation.
Houston (February 22) and Dallas (February 23) 2017 State of the Legal Industry Brent Turner with Thomson Reuters presented current legal industry trends, challenges, and opportunities, coupled with economic data through 2016 to both our Dallas and Houston LMA Locals. The discussion centered on 200 select firms, comprised of Am Law 100, 2nd Hundred and Mid-Size law firms, and covered key drivers of profitability such as demand, profits, practice performance, rates/realization, lawyer staffing models, and expenses, including a focus on Texas performance.
New Orleans/Baton Rouge - January 24, 2017 The Making of an Effective Marketing Plan Brian Kennel with PerformLaw presented "The Making of an Effective Marketing Plan." His presentation reviewed the essential components of an effective marketing plan, including a process that emphasizes planning at the individual, section, group and client levels. Brian also discussed ways to measure the effectiveness of a firm’s marketing plan.
Austin - February 23, 2017 Search Engine Optimization, Demystified This SEO workshop included a basic overview of the various components of search engine optimization including relevant vocabulary, basic tools and best practices. Attendees took away information and best practices to enable them to make informed decisions regarding SEO along with the hands-on ability to optimize a few pages and posts on their websites.
Denver - February 14, 2017 Breaking Down Barriers The Denver LMA Local program featured Karen Hester from the Center for Legal Inclusiveness. Karen discussed barriers and bias in the workplace, and winning despite them. She examined diversity in the legal and marketing industries, and offered tips on overcoming biases.
New Orleans/Baton Rouge – February 14, 2017 Shift Happens: Lateral Integration Creates Opportunities for Change Jill Huse and Heather McCullough with Society 54 presented "Shift Happens: Lateral Integration Creates Opportunities for Change." The interactive presentation covered ideas and strategies for marketers to evaluate and integrate lateral attorney hires into their firms.
April 11– LMA Conference Panel – Top Takeaways from the LMA Annual Conference, moderated by Chris Kirby
May 19 – Chambers Submissions – Chambers representative, Laura Mills, will provide pro tips on Chambers submissions with information that may also be useful for other submissions
June 21 – Business Development Strategy – Daryl Cross will present on business development strategy
Jessica L. Jaramillo Marketing Director Ireland Stapleton Pryor & Pascoe, PC
Jessica Jaramillo, is the Marketing Director of Ireland Stapleton Pryor & Pascoe, a 40-attorney firm in Denver. She is a solo marketer working with attorneys and practice groups to create and implement client-focused business development initiatives. She has created programs within her firm to improve marketing and business development infrastructure, including regular business development training, individual coaching and CRM implementation. A longtime LMA member, Jessica has been involved in leadership for three years. She served as Member-At-Large and President-Elect for the Rocky Mountain Chapter, and currently, she is LMASW’s President-Elect. She also sits on LMA’s 2017 Annual Conference Advisory Committee #LMA17.
Jessica got started in legal marketing in 2005 working for a legal marketing consulting firm in Denver. There she worked with small and mid-sized law firms, in Denver and across the country, helping them create and coordinate marketing campaigns.
What does she love most about marketing and business development? The results of course! “In this highly competitive industry, we as marketers have to be creative and innovative in an industry that is built on precedent,” she says. “It’s the best feeling in the world to see your ideas come to life and to witness the positive impact they have on your attorneys and the firm’s bottom line.”
information in preparation for planning;
