Join us for a Virtual Summer Series on Best Practices, which will provide advice on how to best utilize technology and data to support your goals, leverage social media to maximize exposure, and execute realistic plans to increase business development opportunities. This is an exciting virtual summer program that will take place on June 21, July 13, August 4, and August 25. We hope to see you online this summer for this virtual series!
Presented by Chris Fritsch, President & Client Success Consultant, ClientsFirst Consulting
According to respected researchers, up to 70% of CRM implementations fail to meet expectations - resulting in a tremendous loss of money, time, resources and credibility. The good news is that they don’t have to. With the right strategy, if you follow a few best practices, your CRM implementation can actually improve communications, strengthen relationships, enhance business development and increase revenue.
Whether you’re attempting to select a CRM, leading a new CRM initiative or trying to enhance your existing implementation, Chris will share insights on how to get value and ROI on your CRM investments.
What attendees will learn: Chris will address some of the most common CRM challenges and offer effective solutions including:
Understanding top reasons why CRM initiatives fail – and how to avoid them
Assessing firm needs before focusing on technology
Evaluating new software and integration options
Strategies and planning for success
Setting realistic expectations and achievable goals
Dealing with data degradation
Gaining adoption by providing value
Lessons learned and best practices from leading firms that have succeeded
Presented by Stefanie Marrone, Fractional Marketing Director/Social Media, Marketing and Business Development Strategist, Stefanie Marrone Consulting
The pandemic has made LinkedIn an even more critical resource for law firms to reinforce their brands and develop new business as participation jumped by one-third to 800 million users over the past two years. Find out how to magnify LinkedIn to enable your firms and lawyers to become more discoverable to help bring in business leads, engage with current clients and prospects and make your brand pop out. In this virtual program, veteran legal marketer and Social Media Butterfly blogger Stefanie Marrone will share her experiences and insights on how to maximize your firm’s LinkedIn platform to generate new business and develop content strategies as well as how to best use LinkedIn’s latest features.
What attendees will learn:
How to maximize LinkedIn's newest features (LinkedIn Live, Creator Mode, Cover Story, LinkedIn Newsletters and the Featured Section)
How to generate new business using LinkedIn, including how to compel those who don't believe LinkedIn has merit to start using it
How to develop content strategies that support your business development and talent management goals
How to use LinkedIn to generate business, build stronger relationships with your clients and strategically expand your network as well as appropriately share your successes to demonstrate your value
Secrets of LinkedIn's algorithm
How to effectively manage your LinkedIn Company page
Presented by David Ackert, Founder & CEO, Ackert, Pipeline Plus
Many legal marketers find themselves under-valued and lacking influence in the strategic decision-making (or lack thereof) on behalf of firm partners. This program will help legal marketers set and meet lawyer expectations, execute realistic plans, and demonstrate the ROI that can position them as revenue enablers for their firms.
What attendees will learn:
How to bolster credibility among firm decision-makers
How to execute plans that help grow lawyer practices
How to track and report KPIs that effect positive change
Presented by Phil Flora, Vice President of Sales & Marketing, Leopard Solutions
Data – and specifically how well you can leverage data, apply analytics and implement new technologies – is increasingly becoming a key competitive advantage for law firms, legal recruiters, corporations and legal service providers.
So how do you create a robust and strategic data strategy? And what if you already have a lot of data at your fingertips but you don’t know what to do with it?
What attendees will learn: This program led by Phil Flora, a legal marketing veteran with 20 years of experience in competitive intelligence, will explore how law firms of all sizes can create a more strategic approach to collecting, managing and leveraging the data they have, and find out what data they need to enhance their competitive intelligence, recruitment, and business development efforts.
