• President-Elect Message
• Fireside Chat with NASCAR's Chief Marketing Officer at LMASE24
• Educational Offerings This Summer and Fall
• Scholarships Available for LMASE24
• Call for Sponsors at LMASE24

• Members on the Move
• Meet Our Local Steering Committee Leaders
• Your Honor Awards
• Thank You to Our Sponsors
• Membership Milestones
• Refer a Colleague - LMA Mid-Year Membership Offer
• 2024 Region Board Members
• Upcoming Southeast Events

Start Your Engines! The 2024 LMASE Regional Conference is Gearing Up

It was 14 years ago, and I was not even two weeks into a new job in legal marketing after transitioning from the vastly different nonprofit world when I walked into my first Legal Marketing Association Southeast (LMASE) event. It was a mini-conference held in Charlotte, and I was a bundle of nerves. Not only was I unfamiliar with the nuances of legal marketing and the legal jargon surrounding me, but I did not know a single person in LMA. As I walked into the event, my nerves melted away. I was greeted by warm, welcoming LMA members and spent the day learning about the industry in which I had jumped unexpectedly. 

Fourteen years later, I am still learning about the legal industry every single day. I attribute most of that to LMA and the rich programming offered in so many ways. I’ve had the opportunity to attend numerous annual and regional conferences, soaking up the vast array of ideas and forming relationships that have gotten me to where I am now.

Because of the impact LMA has had on me and my career, I’m thrilled to be part of the pit crew gearing up for the LMASE Regional Conference in Charlotte, NC, this September. Get ready to rev your engines! This year’s Regional Conference, “Accelerate,” focuses on building your industry knowledge, refining your legal marketing skills and providing intentional and impactful networking opportunities. 

With three different tracks that follow the LMA’s Body of Knowledge, conference attendees can focus on Business Development + Client Service, Business of Law + Marketing Management, and Leadership and Communications + Technology Management. Our programming committee has built a high-octane agenda with sessions that will turbocharge your career in legal marketing. 

Whether you’re a seasoned legal marketer or new to the field, the LMASE Regional Conference is an opportunity to connect with industry experts, exchange ideas with peers and gain actionable insights that you can apply directly to your work. So, start your engines, and we’ll see you in Charlotte! 

Warmly, 

Powers Tanis, LMASE President-Elect

PS – A HUGE thank you goes out to all our Regional Conference sponsors!

Fireside Chat with NASCAR's Chief Marketing Officer at LMASE24

Make plans to attend the 2024 LMASE Regional Conference September 11-13 in Charlotte, NC! The conference theme “Accelerate: Knowledge. Skills. Network.” honors our host city, the home of NASCAR.

You won’t want to miss the fireside chat with Pete Jung, Chief Marketing Officer of NASCAR. Join your fellow marketers during this year’s conference to see what’s under the hood in the world of NASCAR marketing. 

Early Bird Deadline to register for LMASE 2024:  June 30, 2024

For more information visit the conference website at: www.lmaseconference.com

If you have any questions, contact:

Toni Wells

Conference Co-Chair

Matthew Gallagher

Conference Co-Chair

Educational Offerings This Summer and Fall

LMASE is excited to offer unique learning opportunities this year! Our first opportunity will be a three-part series partnering with Society 54 and focusing on Practice Management & Leadership. This series is designed for overall team training and for new members just joining the legal marketing space or team. Details are below. Our second program will be this October as part of the national LMA Beyond Borders programming and will feature Client Feedback with Wicker Park Group. Be on the lookout for more details in future months.

LMASE Three-Part Educational Team Enrichment Series:

Join us for an enriching journey through our LMASE webinar series, carefully curated to empower legal professionals like you with indispensable skills and knowledge. Across three illuminating sessions, we'll unravel the complexities of law firm economics, refine communication prowess, and tackle real-world marketing challenges head-on.

In our "Money Matters: Navigating Law Firm Economics for Marketers," on July 23 at 12 p.m. ET, esteemed speakers Jill Huse, Brian Dickson, Megan Mckeon, and Patrick Fuller will guide you through the intricate dynamics of law firm finances. Gain insights into profitability metrics, billing structures, and effective financial management strategies to drive growth and enhance profitability.

Stay tuned for our third and final session, on August 28 at 12 p.m. ET, for the "Legal Leadership Lab:  Elevating Your Internal Talent." Hop on board for a fun and interactive webinar designed to help legal professionals accelerate their department’s success. Join Emily Hillman alongside esteemed panelists Jennifer Scotton and Kristen Leis for a compelling panel discussion centered on mastering best practices for coaching, managing and talent development skills. This session promises to equip attendees with actionable strategies and valuable insights to adeptly navigate real-life scenarios in the realm of legal marketing.

Don't miss out on this transformative opportunity to invest in your team's success. Enroll in the LMASE webinar series or individual sessions today and embark on a journey toward professional growth and excellence.

Sign up now to secure your spot!

• Session 1 of 3: Communicating in the Moment: Elevating Your Presence in Critical Conversations (recording available)
• Session 2 of 3: Money Matters: Navigating Law Firm Economics for Marketers 
• Session 3 of 3: Legal Leadership Lab: Elevating Your Internal Talent

Scholarships Available for the LMASE Annual Conference!

The Legal Marketing Association Southeast Region is offering a scholarship for one member to attend this year's LMASE Regional Conference September 11-13, 2024, in Charlotte, NC. Special thanks to our scholarship sponsor: Wicker Park Group.

The scholarship will pay for conference registration and two nights of hotel accommodations at the conference hotel. The scholarship recipient will be asked to provide their top takeaways from the conference, which will be shared with the LMASE membership following the conference.

Completed applications must be submitted to Laura Hudson at lvhudson@wardandsmith.com by 5 p.m. ET on Monday, July 8. Scholarships are available to current LMASE members.

Please click here to download the application.

Call for Sponsors at LMASE24

It’s time to start your engines and put your brand in the driver’s seat at the Legal Marketing Association’s Southeast Regional Conference on September 11-13 in Charlotte, NC. 

We invite you to join us as a sponsor for this high-speed, high-impact event that will bring together legal marketing professionals from across the region. 

Interested in sponsoring #LMASE24? Reach out to Eric Lowe to learn more about available partnership opportunities that will allow you to showcase your services to extremely influential marketing, business development and legal management professionals. View the sponsorship prospectus here. 

For more information, contact: 

Eric Lowe

Senior Business Development Manager

Arnall Golden Gregory

404.870.5783 

Eric.Lowe@agg.com

Members On the Move

We’d like to showcase our members on the move! Have you recently changed roles? Moved to a new firm? Let us know! Send the details of your new role to Michelle Calcote King at michelle@rep-ink.com and we’ll highlight it here.

Josh Rosner recently joined Holland & Knight as the new Practice Development Manager for the Real Estate Section. In this role, Josh oversees marketing and business development activities, develops strategic plans in consultation with firm management, and ensures their effective execution. He spearheads action plans to generate new revenue and strengthen client development, acts as a strategic intermediary between the marketing team and business development personnel, and manages collateral materials. Additionally, he handles responses to RFPs, pitches, and business development presentations.

Josh also creates integrated marketing campaigns, supports the integration of new partners, provides training and coaching, manages budgets, and organizes various marketing events. Furthermore, he facilitates directory submissions and maintains in-depth knowledge of the practice's market position.

Josh earned his Master of Business Administration from Babson College and his Master of Professional Studies in Sports Industry Management from Georgetown University. He also received his Bachelor of Arts in Communications from St. Thomas University. Additionally, Josh has a Florida Real Estate License and is a Florida Supreme Court Certified Circuit Civil Mediator. He also served as the Chair of LMA's South Florida Legal Committee from 2022 to 2023.

Meet Our Local Steering Committee Leaders

Our Local Steering Committees (LSCs) are the lifeblood of LMA. We invite you to meet a few of our LSC leaders and learn how they discovered our profession, what they love most about it and a bit more about them outside of the office.

How did you get into legal marketing?

I joined the legal marketing field in January 2017, when I was hired by Molly Weathington, managing partner of the Weathington Firm, on a part-time, temporary basis. Her firm had recently acquired several new attorneys, including a named partner, and everything needed updating. From the firm’s logo, name, signage, website, headshots – you name it! Molly and I were acquaintances at the time, and I had no knowledge that the legal marketing field existed. She had faith that I would rise to the challenge, which is what I did. Part-time, temporary employment elevated into full-time employment within six weeks, and the rest is history!

Sharon Williams

Atlanta's LSC Chair

What do you like most about legal marketing?

I love the fact that no two days at work are the same for me. One day can be full of event planning, another awards submission and yet another responding to an RFP. Legal marketing is a field that marries many of my strengths which include planning, writing and verbal communication. I like that legal marketing is a close-knit community of like-minded, collaborative professionals who support each other.

What do you enjoy doing in your free time?

What free time? Haha! Just kidding. I do enjoy a nice work-life balance, and some of my hobbies include walking my one-year-old white labrador, Ivy, playing pickleball, reading, cooking new recipes, entertaining and hanging out with close friends.

What are you watching, listening to or reading right now?

I just finished reading “The Storied Life of A.J. Fikry” by Gabrielle Zevine, which I highly recommend. I’m watching “Death and Other Details” on Hulu as well as “American Idol”. I’m a Food Network junkie, and love most of the shows there. I always have a podcast going in my car, and some of my favorites include “Smartless,” “Absolutely Not,” “Crime Junkies,” and “Morbid.”

Your Honor Awards

This year marks the return of the Southeast Region’s Your Honor Awards (YHA) program, recognizing LMASE members for excellence, leadership, achievement and service.

Winners will be announced at the September 11-13, 2024, Regional Conference in Charlotte, NC, and nominees are strongly encouraged to attend.

See our Nominations and FAQ for more information about the Rising Star Award, the Southeast Member of the Year or the Gold Star Award. The nomination deadline is June 30, so nominate an LMASE member today!

Thank You to Our Sponsors

Platinum Level

Gold Level

Silver Level

Membership Milestones

1 Year

Justin Alderson, Business Development and Project Manager, Butler Snow, Birmingham

Erin Cowin, Client Relations Manager, Hawkins Parnell & Young, LLP, Atlanta, South Carolina

Jacob Taylor, Marketing Coordinator, Butler Snow, Birmingham

Paola Iuspa-Abbott, President & Founder, Paola Iuspa, South Florida

Desiree Martinelli, Director of Marketing & Analytics; Business & IP Attorney, Esquire Interactive LLC, Atlanta, Birmingham, Charlotte, South Carolina, Jacksonville, Kentucky, Nashville, Tampa, Orlando, Raleigh, South Florida

Lorri-Ann Carter, Marketing & Business Development Specialist, Fisher & Phillips LLP, Charlotte, South Carolina

Laela Zandkarimi, Sr. Practice Development Specialist, Greenberg Traurig, LLP, Atlanta

April Bruns, Marketing & Client Services Manager, Manning Fulton & Skinner P.A., Raleigh

2024 Southeast Board Members

Have a question? Need some advice? Interested in volunteering with LMA? Connect with one of our Board members.

Raven Hicks, President

Laura Hudson, Immediate Past President 
Powers Tanis, President-Elect
Lori Corlis, Treasurer 
Eric Lowe, Treasurer-Elect 
Leeann M. Lee, Secretary
Michelle Calcote King, Director-at-Large
Clara Koon, Director-at-Large
Heather Holstege, Director-at-Large 
Anna Hedgepeth, Director-at-Large

Local Leadership:
Scott Erb, Chair, Birmingham LSC
Sharon Williams, Chair, Atlanta LSC
Rey Franco, Co-Chair, Tampa LSC
Emily LaCount, Co-Chair, Tampa LSC
Kayla Beebe, Chair, Nashville LSC

Catherine Dingler, Chair, South Carolina LSC
Daniel Benjamin, Chair, South Florida LSC
Cameron Heinsohn, Co-Chair, Raleigh LSC
Laura Haag, Co-Chair, Orlando LSC
Katie Lange, Chair, Kentucky LSC

Myisha Aldridge, Chair, Charlotte LSC

Upcoming Southeast Events

Atlanta: The Art of Storytelling Part 2: Discover how to craft compelling marketing narratives using the power of graphic design and branding in this presentation. Learn techniques to create visually captivating and intriguing content that not only grabs attention but also resonates with your clients. Join us for this lunch and learn on Tuesday, Aug. 20, from 11:30 a.m.-1 p.m. ET to elevate your brand’s story and leave a lasting impression. Register today.